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Timex makes an impact at Basel

The World Watch and Jewellery Show in Basel features over 2100 exhibitors from 44 countries. Timex was particularly keen to make an impact to celebrate it’s 150th anniversary.

Blaze developed a complete promotional concept which featured a 3-minute, multi-layered computer animation to showcase the new Timex range and celebrate 150 years of Timex innovation. The animation was projected on three huge screens and elements were included for print items.

Timex Animation

Stand graphics, photographs and themed support material, including invitations and press information packs were designed by Blaze and produced in four languages.

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A 20-metre fabric timeline was also designed and produced to form the main backdrop to the company’s stand.

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