Blaze Videos
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Caterpillar reveals exciting new products at Bauma

Bauma is the largest exhibition in the world, and Caterpillar have the largest stand at that exhibition.

Caterpillar used this venue to launch new Business Value initiatives for all their customers. Not only were an impressive range of Cat machines and products on display, but this year they focused on providing customers with the right mix of machines, support and services to help them make their businesses more successful.

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Blaze developed the messaging for the whole event – from the high profile
overarching theme ‘Your Success. Our Commitment’ to individual sector
messages for over 130 machines.

The work was undertaken in two months from start to finish, and included
video production, interactive presentations and printed items
for some specific models / sectors.

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Distinctive livery design for Bauma shuttle buses using the Cat ‘Power Edge’ branding.

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