Alexion – Patient Support
Alexion Pharmaceuticals are committed to helping patients with long-term conditions become more independent by providing a wide range of materials designed to increase the understanding of their disease and develop the coping skills to improve their health and well-being.
Blaze developed a range of patient support materials specifically written, illustrated and animated for patients who had been diagnosed with the rare metabolic bone disease hypophosphatasia (HPP).
These support materials included:
• Creating a unique logo and strapline
• Creating a patient support website
• Producing animated and printed injection guides
• Organising a patient ‘Starter Pack’
• Designing an injection diary and medicene passport
• Creating a ‘localisation kit’ for participating countries