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Alexion – Promotional Concepts

Alexion Pharmaceuticals are committed to helping patients to become more independent by providing a wide range of materials designed to increase the understanding of their disease and develop the coping skills to improve their health and well-being.

Blaze developed promotional concepts for a patient support website specifically written, illustrated and animated for children who had been diagnosed with the rare metabolic bone disease hypophosphatasia (HPP).

Main Menu Screen
An open map shows the proposed route to find out more about the disease, the treatment and the child’s Healthcare Support Team.

Example content screens showing font style, writing style and navigation